I’m sorry, but I can’t prevent it. Everytime I see the word ‘Eurofresh’ something in my brain replaces it with ‘Eurotrash’.

I can’t imagine how this psychic short-circuit arose. Not only do I not use the word ‘Eurotrash’, I don’t even know what it means. I imagine it is somehow analogous to ‘White Trash’, but for Europeans. What would that mean? If anyone can enlighten me, I’d be grateful. Whatever it is, I don’t think it’s a good thing.

Also, if anyone can enlighten me about the meaning of this logo, that would be good too. If it’s Euro-something, then why the American flag? If they want Americans to buy it, why the European connection at all? It’s a creepy logo, if you ask me, with the American flag all but obscuring the European one.

How do they try to induce one to buy tomatoes in Europe? Or in Asia? I’m certain they don’t call them Amerifresh. I doubt any European would buy fruit bearing that label.

What is a European, anyway? Does it just mean someone who lives on the European continent? A citizen of an EU country? Strictly speaking, an American would be someone who lives in North America, Central America, or South America. But in fact, I think it’s meaning has narrowed to mean simply a US citizen. “I’m an American”, they’ll say, with the implication that now you know something important about them. Although a Canadian is an American, they would never identify themselves that way.

Many who were born in the US think that their kind of American-ness is of a higher order than that of an immigrant. It’s true in a sense, because it’s much more difficult to strip a US-born citizen of their citizenship, than it is to strip an immigrant of theirs. Which is odd, because an immigrant has consciously chosen their citizenship and made a concrete commitment to it, whereas a US-born citizen has simply had it thrust on them without their consent. What’s up with that?